+254726343215 kariminancy2022@gmail.com

NANCY
KARIMI

A seasoned Digital Marketing Specialist with a proven track record of crafting and executing comprehensive digital marketing strategies. Proficient in utilizing a diverse range of digital channels and techniques to drive brand awareness,
generate leads, and increase conversion rates. Skilled in SEO optimization, social media management, and data analysis, I leverage data-driven insights to optimize campaign performance and achieve measurable results.

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Creative
Strategist

As a Creative Strategist, I thrive on developing innovative solutions to complex marketing challenges. With a keen understanding of consumer behavior and market trends, I specialize in creating compelling brand narratives and impactful campaigns that resonate with target audiences. I excel in blending creativity with strategic thinking to deliver engaging and memorable brand experiences across various digital platforms.

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PROFESSIONAL EXPERIENCE

Web Development
Taji Adult Education Centre Oct 2018 - Nov 2021
Office Assistant
Implemented digital record-keeping systems using cloud-based software to streamline administrative processes and improve data accuracy and accessibility.
Leveraged social media platforms, including Facebook and Instagram, to foster community engagement and promote educational programs, resulting in increased enrollment and student retention.
Utilized data analytics tools to track student engagement metrics and identify areas for improvement in curriculum delivery and program effectiveness.
Web Development
Madison Insurance May 2018 - Aug 2018
Sales Agent
Executed targeted digital marketing campaigns across multiple channels, including social media, email, and search engines, to generate leads and increase sales of insurance products.
Utilized SEO techniques to optimize website content and improve search engine rankings, resulting in increased organic traffic and online visibility.
Created engaging content for social media platforms, including posts, videos, and infographics, to educate and inform potential customers about insurance options and encourage user engagement.
Web Development
VICI Consulting Limited Oct 2017 - Feb 2018
Data Entry
Ensured data accuracy and integrity through meticulous data entry and verification processes, maintaining high standards of quality and reliability in database management.
Implemented data management best practices to streamline workflows and enhance productivity, including data cleansing and deduplication techniques to improve data consistency and completeness.
Collaborated with cross-functional teams to identify opportunities for process improvement and operational efficiency, contributing to the development and implementation of new data management systems and protocols.
Web Development
IEBC Igembe Constituency May 2017 - Sep 2017
ICT Support Clerk
Provided ICT support service to Voter Verification Assistants during electoral processes.
Restored normal service to users as quickly as possible by fixing technical faults, fulfilling service requests, or answering queries to allow users to work effectively.
Prepared, configured, and tested verification/inspection kits in readiness for verification of the register of voters
Web Development
Intra-Health Kenya Mar 2015 - Jul 2016
Data Officer
Updated, stored, and cleaned data for National Health.
Analyzed information to provide solutions to the current Ministry of Health database and integrated data inside the Ministry, keeping it up to date
Web Development
Faulu Micro-Finance Bank Sep 2014 - May 2016
Data Sales Representative
Opened accounts and provided client service to existing customers.
Arranged meetings with potential customers to prospect for new business and gathered market and customer information regularly.
Maintained and updated the bio data of the clients into the database, corrected the incorrectly entered data, and obtained further information for incomplete biodata for clients.

EDUCATION AND CERTIFICATION

The following is my education background.

EDUCATION BACKGROUND

Web Development
ALX May 2024 - Jun 2024
AI Career Essentials
Completed a specialized course focusing on the fundamentals of AI technology and its applications across various industries.
Acquired hands-on experience with AI tools and techniques, including data analysis, algorithm development, and model deployment.
Expanded understanding of AI ethics, privacy, and security considerations, ensuring responsible and ethical AI implementation in real-world scenarios
Web Development
Digi shapers Africa Mar-2024
Skills Development Course
Acquired proficiency in essential digital marketing tools and techniques, including SEO, SMM, and content optimization, through hands-on training and practical exercises.
Collaborated with industry experts to explore emerging trends and innovative strategies in the digital marketing landscape, gaining valuable insights into best practices and industry standards.
Developed a strategic mindset towards digital marketing, focusing on results-driven approaches to achieve business objectives and drive sustainable growth.
Web Development
Workhours KPHB Hyderabad Jan-2024
Digital Marketing
Applied advanced digital marketing concepts, including PPC advertising and email marketing, to amplify brand visibility and drive targeted traffic to company websites.
Conducted in-depth market analysis and consumer behavior research to inform strategic marketing decisions, resulting in increased ROI and revenue growth.
Implemented data-driven strategies to optimize digital assets, including website design and content, to enhance user experience and improve conversion rates.
Web Development
Alagappa Institute of Skills and Development Sep 2023 - Nov 2023
Graphics and Design
Integrated graphic design principles into digital marketing strategies, resulting in visually captivating content that resonated with target audiences.
Explored the synergy between design aesthetics and user engagement, leading to enhanced brand perception and increased customer engagement across digital platforms.
Mastered storytelling through visual mediums, effectively communicating brand narratives and driving conversion rates through compelling imagery and design.
Web Development
Institute of Advanced Technology May 2019 - July 2019
Linux Administration
Acquired comprehensive knowledge and practical skills in Linux Administration, enabling efficient management and optimization of IT infrastructures.
Developed proficiency in troubleshooting and resolving technical issues, ensuring uninterrupted operation of Linux-based systems.
Enhanced understanding of network administration and security protocols, contributing to the implementation of robust cybersecurity measures.
Web Development
Generation Kenya Sep-2018
Financial Sales Service
Attained specialized training in Financial Sales Service, equipping with the necessary skills to effectively promote and sell financial products and services.
Cultivated a deep understanding of financial principles and products, enabling to provide valuable insights and guidance to clients.
Developed strong communication and interpersonal skills, essential for building rapport with customers and fostering long-term relationships.
Web Development
Jomo Kenyatta University of Agriculture and Technology
Bachelor in Business Information and Technology
Completed a Bachelor's degree in Business Information and Technology, gaining a solid foundation in business management and IT integration.
Acquired expertise in leveraging technology to optimize business processes and enhance organizational efficiency.
Developed critical thinking and problem-solving skills through coursework and practical projects, preparing for the challenges of the modern business landscape.
Web Development
Chogoria Girls High School
Kenya Certificate of Secondary Education
Successfully completed the Kenya Certificate of Secondary Education, laying the academic groundwork for future endeavors. Participated in extracurricular activities and leadership roles, developing teamwork and organizational skills.
Cultivated a strong work ethic and dedication to academic excellence, traits that continue to drive success in education and beyond

Competencies

The following are my Comptency Skills

Digital Marketing Strategy

Proficient in crafting comprehensive digital marketing plans tailored to specific business objectives.

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SEO Optimization

Skilled in optimizing website content and structure to improve search engine visibility and organic traffic.

Social Media Management

Experienced in developing and executing social media marketing campaigns across various platforms.
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Data Analysis

Proficient in using analytics tools, including Google Analytics, Facebook Insights, and SEMrush.

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Career Interest

passion

Outside the digital realm, I find joy in capturing life's moments through photography, where creativity meets storytelling. Exploring the great outdoors fuels my adventurous spirit, whether it's hiking through scenic trails or embarking on spontaneous road trips. I also enjoy immersing myself in literature, finding inspiration in the power of words to evoke emotions and provoke thought.
Additionally, I enjoy immersing myself in creative projects that challenge me to think outside the box and explore new avenues of expression. From artistic endeavors to DIY projects, I relish the opportunity to channel my creativity into endeavors that inspire and uplift those around me.
Sports also play a significant role in my life, serving as both a source of physical vitality and a platform for cultivating teamwork and camaraderie. Whether it's hitting the basketball court with friends or going for a hike in nature, I value the lessons of discipline and perseverance that sports impart, reinforcing my commitment to personal growth and holistic well-being.

Top Skills

These are My Top Skills

Nancy

SEO Optimization

Tactical, Strategic, Visionary

97%

Meticulous in every task, ensuring precision and accuracy in all endeavors.

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Nancy

Content Creation

Dedicated to providing exceptional service

95%

exceeding expectations

Accurately & Efficient

building lasting relationships

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Nancy

Data Analysis

Google Analytics, Facebook Insights

96%

Track and measure campaign performance

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